Thinking

Thinking

In this section you'll find a mix of what we're thinking, what's inspiring us and in some  cases the plain weird and wonderful. You can get this content exclusively ahead of it being published online by emailing jo.hill@mccann.com who will add you to our Futurewatch e-newsletter.

What The Election Has Taught Us About Digital Marketing

So now that the election is over Neil Yeomans, Head of Search for McCann Connected takes a look back at the digital campaign techniques the parties used to gain as much exposure and as many votes as possible – it seems they did their market research too.

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A Vote of No Confidence For the Market Research Industry

The British general election has confounded the predictions of all the pundits and market research firms. For weeks in the run up to the election, the pollsters were predicting hung parliaments and minority governments right up to polling day. When the first exit poll emerged after the polling stations had closed, it was forecasting a result that was just short of an outright Conservative majority which flew in the face of every other poll up to that point. Jamie Peate, Director of Strategy and Insight at McCann Manchester picks over the issues the unexpected voting patterns of the British public have thrown up for the market research industry.

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Google’s New Mobile Algorithm – One Week On

As more and more people rely on their phones for online pursuits, it was inevitable that Google would soon release an updated algorithm that would be mobile focused. Head of Search Neil Yeomans takes a look at what this might mean for brands and businesses one week after it was announced.

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TURBO CHARGING YOUR DIGITAL ADVERTISING WITH VIEWABILITY

Working out which part of your advertising spend is working most effectively is one of the oldest challenges in the business. Digital Media Group Account Director Jenny McKenna lifts the lid on viewability studies and shows how they can turbo charge your advertising performance online.

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