Wednesday January 17, 2018
James McCracken, Director of Marketing & Communications, Campus Living Villages
Campus Living Villages has appointed leading integrated digital agency McCann Connected to support its ambitious plans for growth on the global market.
The student accommodation provider, who proudly house around 45,000 students across six countries, chose the agency – the digital agency within McCann Manchester which is the UK's largest and most successful integrated marketing communications agency – after a competitive review.
McCann will bring their expertise to grow and implement Campus Living Villages’ ‘Different, Defined, Dominant’ digital strategy – designed to become a leader in the student accommodation digital space.
The agency currently works with leading national and international clients including Aldi, Smyths Toys and CrossCountry Trains and have won a host of awards including the Grand Prix, Gold and Bronze awards at the Euro Effies as well as The Drum’s Long Term Marketing Strategy and Some Comms Award’s Best Large Social Media Agency.
James McCracken, Director of Marketing and Communications, said: “We are extremely excited to be working with McCann Connected in helping us reach our goal of becoming an industry leader within the digital space.”
“We are a growing business and we need to constantly evolve to reach the needs of our target audience – students. We’ve got ambitious plans in 2018 to reinvent our digital platforms, raise brand awareness and aspire to stand out above our competitors within a rapidly developing sector.”
“With McCann Connected’s excellent track record, we firmly believe their expertise can help us develop our customer touch points, enable us to predict customer needs, improve our SEO and enrich our digital offer.”
Sharon Palmer, Head of Media and Channels commented: “We are incredibly excited to be working with James and his team at Campus Living Villages. The business is experiencing rapid growth and has big ambitions and we believe we can play a key role in helping the business meet these goals.”
Notes to editors:
About Campus Living Villages
Campus Living Villages is a global owner, developer and operator of student accommodation and currently manages almost 45,000 beds across Australia, New Zealand, United States and the United Kingdom. As a specialist in student accommodation, Campus Living Villages has established itself as a leading provider of quality facilities and exciting student communities. Campus Living Villages launched in the UK in 2008 and has over 13,000 beds at 15 locations including Birmingham, Leeds, Newport, Manchester, Liverpool and multiple London sites.
About McCann Connected
McCann Connected is a one of the UK’s leading integrated digital agencies (source: econsultancy Top 100 Digital Agencies 2017) with more than 140 specialists spanning paid owned and earned channels. The agency is part of McCann Manchester which is the UK’s leading integrated marketing communications agency with more than 370 employees. The agency works with leading brands including Aldi, Smyths Toys, Edinburgh Woollen Mill Group and CrossCountry Trains.