Thursday November 2, 2017
CrossCountry trains is set to celebrate its tenth year of operations with the launch of a flash sale campaign that will see 20,000 discount codes offered to consumers giving up to 50% off CrossCountry Advance ticket prices.
The campaign, created by McCann Manchester includes a radio partnership with Global Radio, across Capital and Heart FM as well spanning digital out of home, on train experiential, social media, PR and shopping centre activation.
The campaign encourages people to visit the CrossCountry website (www.crosscountrytrains.co.uk/birthday) and sign up to stand a chance of winning one of 20,000 discount codes.
Commenting on the campaign, CrossCountry’s Head of Marketing Catherine Terry said, “We saw our tenth birthday as an opportunity to give something back to our customers and giving them the opportunity to take advantage of some amazing offers seemed like exactly the right thing to do.”
Richard Aldiss, Managing Director at McCann Manchester added, “Creating a high profile event to celebrate CrossCountry’s birthday felt like a way to generate awareness and sales at the same time. This campaign gives us the chance to remind train travellers of the great service CrossCountry offer and reward them with some fantastic offers.”
Client Company: CrossCountry
Client Name and Job Title: Laura Greene, Marketing and Communications Manager
Creative Agency: McCann Manchester
Managing Partner: Richard Aldiss
Account Director: Carly Scott
Creative team: Rob Gorton and Brendan Shryane
Agency producer: Lois McLennan
Production company: PYX
Media planning and buying agency: PhD
SEO agency: Netbooster