McCann Manchester has been awarded a double GOLD at the CIPR PRide Awards 2011 recognising excellence of its creativity and work within the public sector and the fashion industry.
Held at The Hilton Hotel Deansgate, Manchester, the ceremony recognised some of the North West’s best PR and communications talent, and saw McCann Manchester crowned Gold in the ‘Best use of Photography’ and ‘Public Sector’ categories.
The first award was given for ‘Best Use of Photography or Design’ for Hotter Shoes Royal Ascot campaign. Working with leading designer, Hayley Marsden McCann Manchester commissioned a hat made out of Hotter Shoes to showcase at the prestigious racing event.
The second gold was awarded in the best ‘Public Sector’ category for the agency work with Smokefree North West and the ‘Take 7 Steps Out’ campaign. Helping to raise awareness of the dangers of secondhand smoke amongst children, the campaign moved 59% of respondents to take their smoking outside.
Commenting, McCann Manchester’s Group Account Director, Abi Whitfield said: “The PRide Awards showcase the North West PR industry’s finest talent. Taking two GOLD awards at such a prestigious event is testament to the great people that sit behind the creation of our campaigns.
“We thank our clients for believing in our ideas, and the superb team we have here at McCann Manchester for their creativity, talent and integrated thinking.”
McCann Manchester was also shortlisted for ‘Best Social Media’ campaign for Crabbie’s Alcoholic Ginger Beer tickety talk and Smokefree North West’s Take Seven Steps Out campaign in the ‘Not for Profit’ campaign.
ENDS