McCann Manchester has announced it will launch a specialist earned media arm, called McCann Talk, as part of its digital offering.
McCann Talk will bring together McCann’s earned-media specialists to offer clients a fully integrated service across a broad mix of disciplines including digital engagement, SEO, social media, PR, community engagement and events.
The launch comes on the back of McCann’s recent wins with Wickes and Halewood International showing the demand for integrated digital, social, search and PR campaigns.
Led by Social Media & PR Director Robin Wilson, who joined the agency three years ago, the Social Media & PR team has developed a reputation for creating campaigns that put the consumer at the heart. McCann Talk will now bring all forms of earned media together including social and PR with search, community and digital engagement to form this unique proposition in an integrated 25 person team.
The range of services available to clients includes reputation management, social media engagement on facebook, twitter and blogs, word of mouth, SEO, digital content generation, B2B, media relations and regional PR. McCann’s leading position in evaluation also enables wider business understanding for clients of the value and benefits of social media & PR.
Group Account Director, Abi Whitfield, who will be heading up the new offering, commented: “The team we have here at McCann Talk is unique – we have the ability to offer clients an unbiased view on how to achieve results. Our campaigns are built on insight, planning and creativity so we know how to reach an audience and the best way to engage them.
“The way information is consumed has changed. Brands can no longer rely on consumers finding them on the channel of their choice; brands have to be ready to engage with all channels consumers use from the street to the blog. McCann Talk is about getting people talking about our clients in both on and offline channels by putting social thinking at the heart of everything we do.
“We have great ambition for our clients and are able to share our knowledge of emerging media and technology to ensure they are at the forefront of consumer engagement. Our creativity, ideas and people are what make us stand out.”
McCann Talk will support agency clients and the McCann Network both nationally and internationally.