Crosscountry’s Student Centric Campaign Is On The Right Tracks

ENGAGING STUDENTS WHO WOULD ‘LIKE’ TO HAVE THEIR FEES PAID FOR A YEAR

McCann Manchester is working with CrossCountry trains to bring some cheer to hard-up students this autumn.

The PR and Social Media team is behind an engagement campaign which offers to stump up the cash for one year’s university tuition ahead of next year’s fees hike.

With all 123 universities and colleges in England planning to charge £6,000 or more from 2012, the student-friendly rail operator is running a Facebook competition giving UK students the opportunity to have their university fees paid (up to £3,375) for the forthcoming academic year (2011/12).

To enter the competition students simply need to ‘Like’ the Student Rail Deals page on Facebook. After filling in some minor details about themselves they will be in with a chance of winning.

Louise Blyth, Head of Marketing at CrossCountry Trains, said: “As a brand which offers exclusive benefits to students, CrossCountry intends for the Student Rail Deals Page to evolve into a central hub for students in Britain, where they can engage in conversation and share news and advice, such as money saving tips and student events.”

Robin Wilson, Director Digital PR and Social Media at McCann Manchester, said: “The student market is extremely important to CrossCountry, which is why they are dedicated to offering unique discounts available to the students who use their services, allowing the students to make great savings.”

Student Rail Deals aims to bring students from all over the country together to share stories, make friends and keep connected.

CrossCountry trains has been committed to helping students save money on rail travel for a number of years, having already teamed with The National Union of Students (NUS) to offer an exclusive discount for NUS Extra card holders, which can be applied in addition to their Young Persons Railcard discount.

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