In 2010, McCann Manchester acquired specialist research and NPD agency, Blue Banana. The team now operates within our planning and research department, driving innovation through customer insight and understanding.
Team members are trained in the latest ideation, research and moderation techniques to develop new products, stretch an existing brand into new markets or give existing products a brand overhaul.
To find out more about the work of our insight and innovation team visit the work section of this site.